DESIGN PROCESS Research: After having an initial communication with you and putting together a design brief, the first step is to gathering as much information possible about your business. This includes finding information about your company, your competitors and your demographic. Brainstorming: After gathering enough information, the next step will be brainstorming. This means exploring all the possible associations with the key concepts that came out of the research phase. Ideation: After the brainstorming, the ideation process starts. This involves sketching and outputting rough ideas and visual concepts, as many as I can think of. Rendering: I can now start critically evaluating the concepts created in the ideation phase. I’ll choose the best ideas, clean them up, and start laying them out on the computer. This may involve searching for imagery that I can manipulate for use in the designs, as well as searching for typefaces (fonts) that will complement the design. Review: Once I have several ideas to go over with you, we review and discuss which concept works best and suggest improvements. Refinement: Now that the concept has been chosen, I make changes to the design based on the suggestions we discussed in the review phase. There will also be further exploration and refinement of the type (fonts / text layout). Review: We will review the design together again and decide on final improvements. Perfection: This stage is refining the design to the point where it is ready for output. Approval: Final review of the design and last minute tweaks before finial approval. File output: Once the project is complete, I will output the design in the appropriate format.
DESIGN SERVICES PRICING*
Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Brochures / Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Books / Magazines Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Typesetting / Interior Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Plain Text Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Advanced Layout (multiple images / graphics) . . . . . . . . . . . . . . . . . . . . . . . . . . Proofreading / Editing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . eBook Conversion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Do: layout for any site code static; small business/organization, self promotion, other promotional. Knowledge of layoutdesign, html, flash, (some)javascript, (some)PHP. Do Not: code dynamic; eCommerce, blogs, social 
(ie, sites that need to be updated frequently via the client /enduser). If you are interested in creating a dynamic site, I am happy to do the conceptual layout design, 
however you will have to go to a web developer for the actual site creation. *Pricing is subject to evaluation based on the scope of work required for the project. Please note that the pricing is for time and services only. Additional expenses such as printing, distribution, site hosting, stock image and typeface licensing etc. are payable by the client.
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$900.00 $350.00 $400.00 $500.00 $200.00 $3.00 / page $4.00 / page $0.012 / word $100.00 $1000.00 $1000.00 less than 90 pages more than 90 pages more than 90 pages less than 100,000 words
+1 (416) 528 - 8885 | hughanderson86@gmail.com | Toronto | Canada HUGH ANDERSON GRAPHIC DESIGN publication, promotional and packaging design services
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